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Coffee is the second most consumed beverage in the world after water. The coffee market represents over $88 billion with a CAGR of 4,61% (2023-2030).
From the beginning, we were clear that new brands must make commitments that can generate a positive impact in all areas. At GoodNews, our positive impact is about people, the planet, and coffee. On the people side, we are committed to promoting healthy habits. That’s why coffee boosts have offered to encourage healthy coffee consumption and support the proper functioning of certain biological functions in people. In terms of the planet, we have developed certain actions that seek to reduce the impact of our footprint. Web bonus on your coffee if you order it with a vegetable drink (instead of charging you extra), we apply a discount of more than 50% on your coffee if you bring your own cup or thermos, and we are even working on a plan to use coffee grounds to build the forniture for our shops and generate a circular economy. As for coffee, from July 2022 we launched the “Good Coffee” campaign in which we committed to 100% of our coffee being traceable and free of child labour.